In 2023, the Disasters Emergency Committee (DEC) established the Ukraine Humanitarian Response team to document and communicate the humanitarian efforts in response to the Russian invasion of Ukraine. The project spanned a year, during which I served as a content producer. My responsibilities included contributing to ideation, pitching and developing briefs, collaborating with external stakeholders (including charities such as Save the Children), as well as scripting and editing content.
Throughout the 12-month period, I produced over 20 videos, each tailored with variations for different social media platforms. The engagement of these videos was closely monitored by the communications teams, and the content was adjusted based on what was deemed most effective.